Do your employees know what is most important in your company?

Most companies stress a combination of quality, cost control, customer service, and responsiveness to customer requests as priorities for the business, but often these priorities are in conflict with each other.

If your employees had to choose between on-time delivery, meeting specifications, and cutting costs, would they make the same choices you would?

Can they apply your strategic vision to their decision making criteria? Is there a consistent company culture that is reflected in the behavior of every employee?

If you’re unsure, it’s time to ask them.

Ask several employees, at various levels within the company, what they would say the company’s priorities are.

Then, ask them to rank them in order of importance.

Compare what they’ve told you – the real company culture – with what you envision for the business, and set about making them the same.